Jay Marhoefer

Founder and CEO
Intelligent Generation

Jay Marhoefer is the founder and inventor of Intelligent Generation. His expertise spans three careers: energy, information technology and law. As a Big 6 consultant, Jay planned and managed the implementation of 100 million dollar-plus systems for some of the best-known electric utilities in the U.S. In the 1990s, Jay built the re-engineering practice for Price Waterhouse, growing it from concept to more than a quarter-billion in annual revenues. Jay went on to build the IT consulting practice for Parson Consulting, which in 2000 became the #1 company on the Inc. 500 list.

Jay pursued his law degree from Chicago-Kent College of Law and in 2003 graduated as valedictorian. Jay then joined the firm of Latham & Watkins LLP in Chicago, where he worked on multi-billion dollar deals for energy companies. Jay worked on Intellectual Property, contract disputes, and matters related to the Clean Air Act, climate change and renewable energy legislation. Jay was an early proponent of renewable energy and smart grid technology. He has written numerous articles on the next two generations of the smart grid and most recently authored the book Re-Energizing America: A Common-sense Approach to Achieving U.S. Energy Independence in Our Generation.